Table of Content
Overview
The digital transformation of Spensa Screens was a game-changer. With a focused, multi-phase approach, the brand transitioned from being virtually invisible online to becoming a dominant presence in the digital space. Starting from a point of limited brand recognition and no digital strategy, Spensa Screens is now generating over 7,000 high-quality leads annually.
This transformation included several strategic elements, starting with a revamped SEO-optimized website that was mobile-responsive and designed for lead conversion. Alongside this, SEO initiatives began to boost local visibility in Hyderabad, which was critical for their target audience. In addition, a robust social media marketing plan was implemented, with campaigns on Facebook, Instagram, and YouTube to drive engagement and awareness.
As of 2025, Spensa Screens now enjoys significant online traffic with over 2.5K monthly visitors, more than 35 first-page keywords ranking on Google, and over 7,000 qualified leads generated. This case study showcases how focused digital strategies can drive growth and establish brand authority in competitive markets like Hyderabad.
From a low-visibility business to a digital powerhouse in Hyderabad, this transformation is a testament to the power of digital marketing.
Major Digital Challenges
Initial assessment of digital presence
- Outdated or Non-functional Website
- No Online Visibility or Lead Gen
- Inactive Social Media & Low SEO Rankings
Challenge identified: Build Digital Ecosystem
Solutions Begin
Implementation of digital strategy
- Responsive, SEO-Optimized Website
- Keyword Research for Hyderabad
- Google Business Profile Setup
- On-page SEO + Technical SEO Fixes
- Social Media Setup - FB, IG, YT
- Added Telecallers and Built a Proper Website
Expansion Phase
Growing digital footprint
Targeted Paid Ads
Facebook & Instagram campaigns
Backlink Building
Directory Listings
Weekly Blog Content
Long-tail Keywords
Automation & Content Scaling
Leveraging technology for growth
WhatsApp Chatbot
Lead Collection Automation
YouTube Content
Video Content Scaling
Retargeting Ads
Conversion Optimization
Authority & Scaling
Establishing industry leadership
Influencer Collaborations
Industry partnerships
Lead Magnets
Maintenance Guides
Content Optimization
Improved Top-performing Content
Results & Growth
Measurable success metrics
2022
Initial Growth
300+ Visitors
50+ Leads
2023
Steady Progress
500+ Visitors
150+ Leads
2024
Accelerated Growth
1.5K+ Visitors
4K+ Leads
2025
Peak Performance
2.5K+ Visitors
7K+ Leads
SEO Success
35+ Keywords on Google Page 1
Brand Building
Strong Social Media + Trust Built
Website Development
The foundation of Spensa Screens’ digital transformation was the website development of a fully-functional, SEO-optimized website. Before the project began, their online presence was virtually nonexistent, with a website that was outdated, non-responsive, and not optimized for search engines. Our team set out to change that by designing a sleek, modern, and mobile-responsive website tailored to the needs of local homeowners and contractors looking for screen solutions.
We ensured the website was not only visually appealing but also highly functional, featuring fast loading times, a user-friendly interface, and intuitive navigation. These elements are critical for retaining visitors and guiding them smoothly through the journey from awareness to conversion.
Additionally, the website was structured with SEO best practices in mind. From metadata optimization and keyword-rich content to implementing structured schema markup for better search engine visibility, every element was optimized to rank higher on search engine results pages (SERPs). Lead capture forms were strategically placed to convert organic traffic into potential customers, allowing Spensa Screens to start building a database of qualified leads from day one.
Mobile-First Design
Seamless experience across all devices with fluid animations and touch-friendly interfaces.
Lightning Fast
Optimized performance with 90+ PageSpeed scores for better engagement and rankings.
SEO Powerhouse
Strategic keyword implementation, schema markup, and core web vitals optimization.
Conversion Focused
Smart lead capture forms with A/B tested CTAs to maximize your business growth.
Search Engine Optimization
Search Engine Optimization (SEO) was the backbone of Spensa Screens digital strategy. In an era where businesses need to be discoverable online, SEO became an essential element to ensure the brand was visible to local customers searching for screen solutions in Hyderabad. To begin with, we conducted in-depth keyword research to identify high-value terms that would attract the right audience homeowners, contractors, and builders in Hyderabad's key local areas.
Once we identified the target keywords, we implemented a series of technical SEO improvements, including optimizing page load speeds, ensuring mobile responsiveness, and enhancing the overall structure of the website. These changes ensured the website was not only search-engine friendly but also user-friendly, improving both ranking and user experience.
On-page SEO was executed by optimizing content to align with user search intent and ensuring each page was optimized for its target keywords. Additionally, local SEO strategies were implemented to improve the brand's visibility in Hyderabad. We also built quality backlinks from reputable sources in the home improvement and contracting industry to further enhance the website’s authority in the eyes of search engines.
SEO Excellence
Strategy
Keyword Strategy
Hyderabad-focused research
Technical SEO
Core vitals and speed
Content SEO
Optimized meta + H1s
Local SEO
Citations & GMB
Improve Your SEO Performance
Our comprehensive strategy addresses all four critical components of SEO to boost your visibility in Hyderabad's competitive market.
Social Media Marketing
Social media marketing (SMM) played a pivotal role in establishing Spensa Screens as a recognizable brand in the competitive Hyderabad market. In the initial stages of the digital transformation, we focused on building a strong presence across major platforms like Facebook, Instagram, and YouTube. The goal was not just to create awareness but also to engage potential customers with relevant, high-quality content.
Through organic content, including before-and-after photos, customer testimonials, and product showcases, Spensa Screens’ brand visibility steadily grew. These efforts helped the brand connect with its audience on a personal level, creating a sense of trust and authority. We used Facebook and Instagram campaigns to target specific demographics, such as local homeowners, property developers, and interior designers in Hyderabad.
Additionally, influencer collaborations with local home décor and lifestyle influencers helped expand reach and engage new audiences. Regular monitoring of engagement metrics ensured that we could adjust our approach and optimize content for maximum impact. Social media also served as a platform for ongoing communication with customers, building a community around the brand.
Social Media Strategy
Automation & Telecallers
One of the most impactful elements of Spensa Screens’ digital transformation was the integration of automation tools to streamline lead generation and customer engagement. The first step was the implementation of aWhatsApp chatbot, which enabled instant communication with visitors on the website. This automation allowed the business to capture leads 24/7, ensuring that no opportunity was missed, regardless of the time of day.
The chatbot was designed to interact with potential customers, answer frequently asked questions, and even qualify leads based on their responses. This automated system reduced response time, improved conversion rates, and ensured a seamless customer experience. The use of automation also allowed Spensa Screens to focus more on high-level strategy and less on day-to-day communication.
Additionally, automated workflows for lead nurturing were introduced, ensuring that prospects were consistently followed up with relevant content and offers. These workflows helped convert leads into customers, increasing the business’s overall efficiency and sales.
Automation & Telecallers
24/7 Availability
Never miss a lead with our always-on WhatsApp chat system
Instant Responses
Automated replies ensure quick, consistent communication
Lead Qualification
Chatbot qualifies prospects based on their responses
Nurturing Workflows
Automated follow-ups convert leads into customers
Lead Nurturing Workflow
Website Visit
User visits site
Bot Engagement
WhatsApp chat
Lead Qualification
Auto-qualification
Telecaller Contact
Personal follow-up
Conversion
Customer sale
The Impact
The results of Spensa Screens’ digital transformation were extraordinary. By 2025, the company had established a strong digital presence with over 35 first-page keywords ranking on Google. These rankings ensured that Spensa Screens appeared at the top of search results when potential customers in Hyderabad searched for screen solutions, driving highly-targeted traffic to their website.
Lead generation efforts exceeded expectations, with over 7,000 qualified leads generated through a combination of SEO, social media marketing, and automation tools. This consistent flow of leads not only increased the sales pipeline but also helped the brand position itself as the leader in the screen solutions market in Hyderabad.
Spensa Screens has also built significant brand authority in Hyderabad. Their social media presence, combined with customer reviews, case study reels, and behind-the-scenes content, has fostered a loyal following. The impact of these efforts is not only reflected in the traffic numbers but also in the brand’s reputation as a trusted provider of premium screen solutions.
Digital Presence
Lead Generation
How We Achieved These Results
Challenge
Spensa Screens, based in Hyderabad, India, faced a major digital challenge in 2022. As a provider of premium retractable screens, mosquito nets, and custom screen doors, they had high-quality offerings but almost no online visibility. Their website was either outdated or non-functional, and their brand lacked digital authority. Search engine rankings were poor, social media profiles were inactive, and they had no system in place for lead generation or digital engagement. With competition rising in the local market and consumers increasingly searching online for home improvement services, the business urgently needed to establish a strong online presence. The primary challenge was to build a fully functioning digital ecosystem from scratch one that could improve brand visibility, rank for competitive keywords in Hyderabad, drive high-quality traffic, and most importantly, convert that traffic into paying customers through strategic digital marketing and automation.
Solutions
We implemented a comprehensive, multi-phase digital marketing strategy for Spensa Screens, with a strong focus on long-term SEO growth, lead generation, and brand awareness. The journey began in 2022 with the development of a responsive, SEO-optimized website designed to convert local visitors into leads. We conducted in-depth keyword research tailored to the Hyderabad market. Technical SEO improvements were made including faster load times, mobile responsiveness, metadata optimization, and structured schema markup.
In the same year, we launched and optimized their Google Business Profile to enhance local visibility and implemented on-page SEO strategies that laid the foundation for future growth. Alongside this, we began building their brand presence across major platforms like Facebook, Instagram, and YouTube, using organic content including before-and-after transformations, customer testimonials, and product showcases.
In 2023, we expanded SEO efforts and initiated targeted paid ad campaigns on Facebook and Instagram. These ads were specifically designed to attract local homeowners and contractors in areas like Gachibowli, Hitech City, and Banjara Hills. We also strengthened their backlink profile through directory listings and content partnerships, helping increase domain authority and search engine rankings. The content marketing strategy included weekly blog posts targeting long-tail keywords and customer pain points.
In 2024, we implemented a WhatsApp chatbot to automate lead collection and streamline customer engagement. This allowed for quicker responses, improved conversions, and 24/7 availability. At the same time, we scaled content production on YouTube and continued publishing keyword-optimized blog articles, targeting specific use cases. Retargeting ads were introduced to nurture users who previously visited the website but did not convert.
In 2025, we focused on building digital authority and scaling what worked. This included influencer collaborations with local home décor and lifestyle creators, publishing downloadable lead magnets like screen maintenance guides, and continuously improving top-performing content. Over time, these strategies led to over 35 competitive keywords ranking on the first page of Google, and a consistent, automated system for converting traffic into qualified leads from Hyderabad and surrounding areas.
Results
The digital transformation delivered exceptional results year after year, positioning Spensa Screens as a top screen solution provider in Hyderabad. In 2022, after launching their website and initiating foundational SEO work, they recorded over 300 monthly website visitors and 500+ high-quality leads. This early momentum validated the effectiveness of the digital foundation we had built.
In 2023, with the introduction of paid advertising, improved content strategy, and backlink campaigns, their traffic grew to 500+ monthly visitors. The number of leads surged to over 1,500 as Facebook and Instagram ads began converting targeted audiences. Their SEO presence strengthened significantly, with over 20 high-value keywords appearing on the first page of Google search results.
In 2024, automation and advanced content strategies were implemented. Monthly website traffic exceeded 1.5K and their lead count crossed 4,000. The WhatsApp chatbot played a key role in capturing and nurturing leads while reducing response time. Their blog and video content continued to gain traction, driving organic traffic and improving on-site engagement metrics like time-on-page and bounce rate.
By 2025, Spensa Screens is now seeing over 2.5K monthly website visitors and has accumulated more than 7,000 leads through a combination of organic only and automated channels. They currently rank on Google’s first page for over 35 competitive keywords. Their social media presence is strong and consistent, helping them build trust and brand recognition across digital platforms. Customer reviews, case study reels, and behind-the-scenes videos have contributed to greater engagement and higher conversions.
This digital journey has not only generated leads but has created a scalable marketing engine that continues to drive traffic and build brand authority in one of India’s most competitive markets. Spensa Screens has successfully transitioned from a low-visibility business to a high-performing, digitally-driven brand recognized across Hyderabad.